This Cookie Policy explains the cookies and similar local storage Trael uses. We only use what is strictly necessary to run the service, plus the optional items below, which are set only if you choose "Accept all": one for creator referral links, and the Meta Pixel cookies we use to measure our advertising on our public pages. We set no analytics cookies. You can change your choice at any time via Cookie settings in the footer or Settings.
Strictly necessary (always on)
- Authentication - Supabase stores your session/access token (in browser local storage) to keep you signed in. Without it you cannot use your account.
- Cookie-consent choice - we store your "Accept all" / "Essential only" choice so we don't ask again.
- App preferences - small UI choices (e.g. your selected trainer persona) stored locally on your device.
- Creator invitation (trael_creator_invite) - set only if you open a personal invitation link to our creator programme. It remembers your invitation (in browser local storage) while you sign up or sign in, so we can complete it afterwards. It is removed as soon as the invitation is completed, and is of no use once the invitation link expires or is revoked. No analytics, no advertising, no third party.
- Campaign attribution (trael_attribution) - set only if the link you arrived on carries campaign labels (utm_source, utm_medium, utm_campaign, utm_content). It remembers which link brought you here so your sign-up is counted against the right campaign. It holds those four short labels and nothing else: no identifier, no page history, no referrer. Stored in browser local storage for a maximum of 30 days, and removed as soon as you sign up (when the labels are saved against your profile as aggregate campaign data) or when the 30 days pass. No analytics, no advertising, no third party.
Optional (functionality, consent required)
- Referral code (trael_ref) - set only if you arrive through a creator's referral link and have chosen "Accept all". It remembers the creator's referral code (a first-party cookie and a local storage entry) for a maximum of 30 days so the code can be applied when you sign up; after 30 days it is ignored and expires. Declining only means you type the code yourself at sign-up. No analytics, no advertising, no third party.
Optional (marketing, consent required)
Set only if you choose "Accept all", and only on our public website pages and the sign-up form, never inside the app. Declining changes nothing about how Trael works. We set no analytics cookies.
- Meta Pixel (_fbp) - Provider: Meta Platforms Ireland Limited. Purpose: measuring our advertising on Facebook and Instagram; it identifies your browser so that a page view, sign-up, trial start or subscription can be matched to an advert you saw. Duration: 90 days from when it was last set.
- Meta Pixel (_fbc) - Provider: Meta Platforms Ireland Limited. Purpose: set only if you arrive from a Meta advert (the link carries an "fbclid" parameter); it records that click so the visit can be matched to it. Duration: 90 days.
- Campaign source (trael_utm) - Provider: Trael. Purpose: remembers the campaign labels in the link you arrived on (utm_source, utm_medium, utm_campaign, and utm_content or utm_term where present) so they can be attached to the events above. Stored in browser session storage; removed when you close the browser tab, or as soon as you withdraw consent.
- Event record (trael_pixel_once) - Provider: Trael. Purpose: a note that your trial start or subscription has already been reported, so a refresh does not report it twice. Stored in browser local storage; removed when you withdraw consent.
Managing your choice
Use Cookie settings (footer or Settings) to review or change your choice. You can also clear site data in your browser. Clearing the strictly necessary items will sign you out and reset your preferences; clearing the optional referral code only means you would type a creator code yourself if you sign up. Withdrawing consent stops the Meta Pixel from sending anything further and removes the Trael entries above; the _fbp and _fbc cookies are expired where your browser lets us, and you can also delete them yourself in your browser's site data.